Website development in truth needs to incorporate costs outside of design and copy. The costs also need to consider the marketing plan. The idea of simply creating a website just to have a website up online and never have it engage any users who may turn into clients or customers of yours makes absolutely no sense.
The video above highlights some of the expenses that can be assumed by all small business owners and generate web development in a way that complements the idea of creating a website (advertising), and comparing this website with traffic (marketing).
It is paramount that you understand, before you get involved in online marketing for your small business, the simple fact that visits will come with a cost.
Two Options for Traffic:
- The first option is to pay for traffic. The video above highlights the costs per click that a roofer in Sacramento might pay. It is important for you to watch this video if you have not seen it so you understand exactly why some people get online and are scared from doing anything with their website. The costs, particularly for high-priced service related tasks, can be very high.
- The second option has to do with something called search engine optimization. If you are unfamiliar with the difference between paid search and natural search, please catch yourself up to speed. Natural search can be had by any website owner if he or she understands the sort of late work that goes into creating content that ranks for particular terms. Ideally these terms will be actionable so that you, the business owner, can generate some sort of lead or client based on engagement with the content you have created.
Responsible Planning for Web Development
In truth, a responsible blueprint for website development includes marketing costs. It should be understood that a learning curve is simply part of the game, and that you will undoubtedly make mistakes during the duration of this process — particularly early on. The point of this website is doing everything we can to eliminate as many mistakes as possible and get you growing your web marketing in the right direction as soon as possible.