Analyzing competition before getting started with your website design and layout, never mind your content, is a more professional way to approach the marketing competition.
Sites referenced in this video include Adwords as well as a handful of other top level legal sites. As can be seen in the video, we reference the Adwords keyword tool in order to see exactly who is competitive for the most lucrative terms in a particular battle.
Sizing Up the Competition
The point of competitive analysis before starting a website is to basically lay out a battle plan. Keep in mind: Capitalism is built around competition. If you are a small business owner, and you have competitors in your region, be it citywide, domestic, or even international, you are in battle for market share with them. Your marketing is arguably the first line of offense. If you can competitively beat out your competition in terms of marketing, you can likely position yourself well for growth and development.
Understanding who your competitors are, what yu are up against, and who you can’t afford to compete with makes all the difference is the layout that battle plan.
Some Battles Are Simply Too Big
If you are in an industry where corporate teams possess some of the most commonly searched terms the respective of your particular demographic, you may have to re-strategize. Trying to rank your local insurance brokerage for the term “life insurance,” is probably absurd. The term is probably locked up by the corporate team that you will never be able to afford to contend with; and a proper understanding of what competition looks like, how to size it up, and who to avoid, will likely make all the difference in the speed of your success online.
