Brand name ideas ought to be considered an elemental part of the development of any company. If you are building a company, you are by definition trying to build an asset. That asset will have exponential growth if you can translate this service or product you provide to the masses through name brand associations.
The biggest companies in the world all invest a ton of money into branding. Make sure that the idea of brand and its accordance is an elemental part of your business plan.
Brand Name Ideas to Avoid
First and last name: If you want to potentially unload his business down the road, which you may want to do for reasons that are unforeseeable today, you probably don’t want to sell the rights to your name. Building a brand around your first and last name is slightly narcissistic. Make sure that you recognize this fact before you brand your company around yourself. Some simple steps to get around the narcissism is to find a partner or friend or an imaginary name (say, a character from a book that is now public domain), and combine the last names of both yourself and this character.
Strict associations: If you are starting a business in a particular niche, but imagine that you may grow out of that niche and serve a larger populace by providing more services, don’t name the business around the initial service or product. If you are starting your construction company around building garage doors, yet you want to, in the future, build more than garage doors, don’t make the mistake of calling your company “Pearson Garage Doors.”
Originality: Just because you like a particular business that exists, doesn’t mean that you need to name your business after the existing business. Client associations that are highly derivative of existing brands unfortunately rarely make their own mark.
