Keyword stuffing is essentially one of the two great mistakes that new website owners make. The other mistake has to do with purchasing spammy links and placing their websites in the neighborhood of garbage content.
Webpages referenced in this video:
The video above highlights some of the basic fundamentals of every page of content that you create should adhere to. If you are not able to, for whatever reason, keep the standards mentioned in the video, then it makes no sense to place these pages in Google’s index. You can simply deindex any pages that fail to meet the criteria necessary to keep them on par with the sort of quality we see on sites like Wikipedia.
One Use of Your Keyword for Every 300 Words
In the video referenced above, we look at page that ranks well for the term “web design.” This term has a $10-$12 per visit value according to Google’s Adwords platform, and the page currently ranks very well in natural search for this term.
We studied the page and saw that it has over 2000 words, and that the ratio of the usage of “web design” relative to all the other content is 1:300.
A Ton of Content is King
The video also highlights a blog post created by a team that scrapes data to see exactly what sort of sites are ranking well. According to the data, the average holder of top rankings for competitive terms consistently has over 2000 words of text per page. For instance, if we want to rank for “keyword,” with this page, we would likely have to grow the page considerably, and then do so in the way that speaks directly to the person searching for that particular term. Of course the page does not lead directly to people searching for the term keyword at the moment, in fact this page is simply a supplementary for those learning the basics of search engine optimization.
All things considered, if you are ready to take on this SEO, prepared to do so with a healthfully diluted use of the keyword you are trying to rank and a ton of content.