Deep linking is the use of hyperlinks (internal and external) that reference either internal web pages within your site or other websites. It really is an efficient way to learn about more information behind what you are currently reading or engaging with. In a nutshell, it’s the web.
Webpages referenced in this video:
The video above talks about how deep linking is essential in growing any kind of SEO presence with your website. By moving people through your other web pages and/or external pages, you are essentially providing energy to the web and improving your visibility. It helps your user make use of your information and at the same time move through your site for even more pertinent coverage.
Information that leads to more information
The video discusses how there are two basic ways to create and manage deep linking on your site.
The key with this type of linking is in content creation. Like Wikipedia, build content on your site and then build content behind it that supports that front page of content. The good thing about this initial step is that the amount of hyperlinks and back end content is completely in your hands. Multiple pages mean multiple links to other internal pages, ultimately giving your user a very thorough experience as they make their way through your site. This is the case no matter if you have a 5 page small business site or a 50 page archive site.
External linking, discussed further in other videos, deals with earning link support from off your website directly to one of your pages. In other words, links that come from guest blog posts on other websites, news articles, your facebook page or twitter. You SHOULD also not only link to your homepage, but to the other pages in your site deep within the content you’ve created. As long as all your pages have internal links, that drives energy to the rest of your site, you will be showing search engines that their is further information for the user.