For those of us who have decided to take on search engine optimization, and do so with the site built around a lot of content built on many pages, the importance of tracking keyword rankings is of value.
Sites mentioned in this video:
Rankings for different keywords with different pages is like managing the war. Imagine your pages to the troops, and the rankings for each individual term to be a small battle that is fought out in some new territory.
Often times we use metaphors that relate to battle and war, and they may seem a little tasteless for those of you coming to this website fresh from the search engines, but in truth capitalism is its own sort of battle, and our competition that we face, particularly competition in the search engines, can be seen as legitimate competition.
Getting a leg up on competition can mean the difference between being highly successful and moderately successful. The team or individual currently rates first for “New York City family attorney,” is doing a heck of a lot more business than the guy or team who ranks 14th for the same keyword. Certain keywords can bring in revenue in the way of six figures in and of themselves. In fact, certain keywords such as “car insurance quotes,” can generate as much as $3000 a day.
Managing Your Troops in Keyword Battles from Afar
The video above highlights one of the many tools that allows us to follow rankings for different websites that we develop. If you are brand-new to this and only managing a website with five or so pages, there really is no reason for you to track keywords with software. You can simply clear cache and check those keywords periodically to see how you’re doing. But if you decide to take this on extensively and grow the kind of content for a variety of terms, you may want to look into a keyword tracker to see exactly what sort of data is netting results. Many of those pages where you are sitting sixth or seventh for a term only require an extra backlink or an extra couple hundred words of text in order to climb up the rankings.