The importance for a link foundation for a website designed to develop strong search engine rankings goes without saying. The goal of any website owner who is looking to secure high quality rankings for his or her site requires a diverse link portfolio. Link bait is one way to grow a diverse portfolio to a particular page or post on your site without having to request links or build them yourself.
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Further Thoughts on Link Bait and Its Value to Small Business Owners
Link bait itself is one of the founding principles of basic journalism. Journalism, particularly of the last 30 or so years, has been highly sensationalized. Gone are many of the international bureaus that once gave us an extended look at the intricacies of foreign policy. Many of those bureaus have since been replaced with the tabloid, a type of journalism that is primarily built around user response.
A high-level user response is the driving force behind tabloid level news stories, and link bait is essentially the same sort of approach applied to the web. The goal of all link bait creators is to put content on the web that generates a hearty response. A quick look at www.reddit.com or any of the other major social portals out there will give you plenty of ideas as to how you can take the information you have and present it in a way that is most engaging to end users.
Blending Information and Entertainment
As you prepare any sort of link bait for your web property, keep in mind the sort of sensational tabloid approach that has driven journalism for the last few decades. The difference between writing a blog post about “The last three paint jobs your company completed” and “Celebrity home colors in Calabasas” is drastic.
Obviously, the latter will generate a higher percentage of responses both socially and from fellow web owners. Link bait is all about reaching out to the World Wide Web with information that is built to both entertain and net your web property a healthy response.