Creating a website that is Google friendly is undoubtedly the goal of every search engine optimizer. If you are the owner of a small business website, and your goal is to arrange for respective terms the potential to grow your business, then you are a search engine optimizer.
Search engine optimization is not just about figuring out how to race your way up the search engine rankings. The true SEO understands that Google is a company that has probably done as good a job as any major corporate entity providing a quality user experience. Google has one priority, and that priority is to satisfy its user base. That user base generates so much money throughout revenue for Google that Google is able to hire developers and programmers come up with more and more free programs and apps for their user base to use in order to cement their place as the first-place for search.
If you want to create a website that is friendly with Google, you have to do exactly what they do. You need to build a website that engages with your demographic, and then grow your site in a way that speaks to both your needs in terms of keyword specific searches, and their needs in terms of user experience.
An Example of a Google Friendly Site
Let’s imagine that I am a real estate agent. Now let’s imagine that I want to build a site that helps me drive business. This site will be designed to engage members of my community who are either looking to purchase or sell homes.
What are three things that I absolutely want to do with my website?
- The first is that I’d like to build a website that satisfies the visitors needs. Now in this particular industry, the needs are not satisfied immediately. Oftentimes people think about purchasing a house for some time. A home purchase is certainly not an impulse purchase. I would need to realize that my visitor, particularly on the buying end, is going to want to see that I have regularly updated content as well as regularly updated listings.
- The second thing I would want to do is speak to those who are potentially looking to better understand the financial obligations of owning a home. Many first-time home buyers have no idea what the process is like. If I wanted to satisfy my user base, particularly within my community, I would speak to the community at large and give firm examples that highlight exactly what sort of expectations a homeowner should have in terms of annual costs and financial obligations.
- The last thing I would want to include his running commentary on the overall market in the region so that I could share with the community my understanding and knowledge of the market, as well as my profession.
The three things above highlight the sort of thinking that goes into creating a user-friendly website. Internal links and external links and relationships with other website owners within my demographic are just a handful of the things that I need to in order to grow my “real estate website.” But most importantly, I really need to spend some time and devise a site that makes sense then surely satisfies my user, because at the end of the day Google launched my website to do one thing — satisfy my user.
