New website SEO can be daunting. The process of getting a website up and online in and of itself can be a challenge for many new beginners. In fact, this was the driving force behind the Klinkle Simple Seven. We wanted to let people know how easy it is to get up and online in a matter of days. That said, the process of SEO, particularly successful search engine optimization, has to be planned with eyes on the horizon.
A Long Steady Journey
The process of search engine optimization has been made to the practice of patience. Google has gone out of its way to reward sites that are constantly updated and have a history of strong engagement with other websites that speak to the same demographic.
There is simply no way to develop a website as a small-business owner that suddenly spikes in search engine rankings for terms that are already hard fought by other professionals in your industry. Anyone who promises a rocket ship approach to search engine optimization is simply selling the latest version of snake oil. Google’s algorithm, much like a filter, is able to define and analyze any website owners who practice approaches that attempt to gain the search engine. The idea of gaming is search engine with keyword stuffing or spamming link purchases was truly a thing of the past, and just about every small business site out there that is ranking well for legitimate terms that already received a decent amount of traffic has built relationships with other websites within the demographic.
Link Bait to the Rescue?
There are plenty of things one can do to expedite the process to some degree. Certain things such as link bait creation and a continuous stream of high quality user-friendly content will certainly help to strengthen the relationship your site has to Google’s search engine. Proper web linking, internal and external links, local search optimization, user experience understanding and a reduced load time will all help to expedite your website’s pages rankings for the respective terms your targeted; however, even with all the, even armed with all of the information we are providing on this site, information that is used to move our fleet of sites that we own, you will undeniably need to maintain a long view regarding your search engine optimization and certainly understand that the days of spamming aside of the search engines within a handful of hours are long behind us.