Page load time is valuable to Google because the faster your page loads faster Google’s goal will be met — which is to serve the users’ desires. As a result, page load time does play into the Google algorithm. If you want your site to respond well in the search engines, you certainly are going to want to make sure the page load time is low.
Sites Referenced in this Video:
Sites Dedicated to Helping Reduce Load Time
There are a handful of webpage analyzers that will help you address any issues that your page may have that potentially could be keeping the load time from being as fast as it possibly can. There are a handful of basic fundamental issues you’re going to want to tackle in order to reduce load time.
These issues include:
- Image compression
- Server speed
- Hosting
- CSS issues
- Light weight CMS Theme
The above issues touch on some of the basics that go into reducing load speed. Two of the major issues to contend with are lightweight code and image compression.
Lightweight Code
If you use a CMS like WordPress you are going to want to make sure that you reduce the number of plug-ins that you utilize in order to keep processing speed as fast as possible. Many of the plug-ins out there that are popular can easily be hardcoded into the same. Of course this may be beyond your knowledge base, but you certainly can run over to the desk or five or did find a knowledgeable person who can code the basics of the plug-in right into your theme.
Image Compression
Compressing images and using programs (often free) like Cloudflare host images will also reduce the overall load speed and increase the health of your website’s relationship with search engines such as Google.
All in all, there are many helpful tools out there to help optimize your website and improve both user engagement and overall function.
