The importance of Web linking can not be stressed enough for anyone to decide to take on the practice of search engine optimization in an attempt to develop a marketing source of engagement between both the demographic targeted in the advertising that has been created for this demographic — in this case, web content.
Web linking essentially does two things that benefit both your website and the user who visits your website.
Two Major Benefits of Web Linking
- The first is the Web linking allows readers to engage with content and then run into content that further develops an understanding of a particular term. Imagine reading a book and coming across a word or phrase that doesn’t make complete sense. Now imagine being able to click on that word and learn more about the value of that particular term. This is the first reason the web and its links are of severe value to the user of any particular website. Unfortunately a lot of brand-new people to search engine optimization believe that they should hoard all of the link juice that flows through their site and only link to other pages (internal links) within your site. The problem with this approach is that it truly does not reward the visitor, and Google, as well as all the other search engine’s, has built an engine dedicated to serving the desires of the user.
- The second benefit is plenty to do with the latter half of the above paragraph. Google, the search engine that still matters most, is built around user experience. Google wants to see that you are developing a website that is both engaging and rewarding user experience. By linking out (external links) to other pages from your site you are telling Google that you are willing to play the game that is user experience.
Links Lead to Search Engine Rewards
Google rewards those who actively work to develop content that rewards users. Google’s search engine is not semantic. It has no idea whether or not you are at the level of a Hemingway or a seventh grade C student writer. All Google can do is reference user experience on your site (which you can do on all sides since it is in possession of one of the most widely used browsers, that being Chrome) and determine whether or not this experience that is being had by users is more or less valuable than the experience being had by the same demographic of users on a competitor’s page.