Ad groups are best designed if one focuses ads on a highly specific keyword term or selection of keyword terms. As is showcased in the above video, building highly specific ad groups that are built to engage a demographic and generate high click through rates will undoubtedly lead to lower long-term costs for any small business owner who is looking to get serious about search engine marketing through the medium that is paid search.
How Many Ad Groups Should One Build?
We discussed thoroughly above (in the video) the importance of building ad groups that are specific to certain problems. The more specific the problem, more than likely, the more you’ll get from the Ad Group in terms of performance.
If you are a plumber, for example, there are probably 50 different fixes that you do for the demographic that you serve. More than likely you can create different ad groups for each of these problems. Also, more than likely you serve a handful of areas within your region. You can create at groups that speak to the different regions that you cover.