Dayparting with Google Adwords is one of the more often forgotten tactics that leads to efficient marketing for small business owners.
The value of departing this relatively significant one explained to even the most novice of marketers.
Human Beings and Statistical Evidence
Human beings do exhibit behavior that is, more often than not, predictable. It is predictable to say that in a particular city with X amount of people, there will be Y amount of traffic accidents. In fact, this is how police stations base their staffing.
The same can be said for lead generation. If you have a website (which works as advertising), then you have something that is going to engage a particular demographic. If you run this demographic (via traffic on the web) to your advertising you will get a statistical value in the way of the lead rate.
Refining Lead Rates
Now what interesting is that she will also find that your leads, more often than not, will come in batches. This has to do with behavioral patterns that are built into the demographic you are trying to reach.
You may get 50 visitors a day to your site, and those 50 visitors may be scattered from eight in the morning until eight at night; but chances are, over time, you’ll recognize trends in the timing of these. An example we can give is the real estate market. One of the co founders of our site manages a handful of sites for real estate brokers. Leads are generally bunched in the evenings in real estate even though traffic is steady throughout the day.
Keep an eye on your lead rate in the time those leads come in. Once you have managed to figure out the hours the day were leads are easiest to find, use Google dayparting to bid up during these stretches and bid less during other stretches.
