Geo-targeting your specific region with Google Adwords is an absolute must for paid search for any small business owners who are not targeting a nation. The majority of small business owners do target regions, and we have found that, due to IP issues, the best radius to create for any geo-targeted paid search campaign is five miles.
Of course you could test this yourself, and hopefully you will. Obviously the various paid search platforms out there continue to develop, and perhaps, in the future, our data will suggest that three miles proved to be better than five, but for right now we run all of our paid search campaigns that are regionally specific at five miles.
The Importance of Geo-targeted Campaigns
Hopefully it is clear as to why you need to geo-target your campaigns if you are a small business owner who is serving a distinct community. Ideally, you only want to pay for traffic from members of the community you can potentially turn into clients. If you have people interested in their service in the 30 miles away, yet you are unable to reach them due to traffic limitations, then you have an issue. You are paying for traffic that you cannot satisfy.
Perhaps your line of work allows you to commit 90 miles to field a lead. If that is the case, simply use the radius to to grow the region you’re willing to run traffic.