How Social Media can Help Promote Your Online Business

social-media

Social media is a cost effective marketing tool to promote your website and increase the online popularity of your business amongst the potential customers. However, creating social profile is not enough. In fact, there should be proper planning for online business to take full advantage of various social media platforms such as Google+, Facebook, Twitter, LinkedIn, etc. This blog post will give you an idea about how social media can help in the promotion of online business.

  • Organize contests on Facebook page – Organizing contests on your Facebook page is a great idea. For example you can start a color Contest for the children on Facebook page. Whilst the children would love to display their sense of art by participating in the contest, the parents will appreciate your company’s efforts for fulfilling social responsibilities in a great way. This event will also encourage people to develop a business connection with you. Conducting periodic contests also ensures involvement and participation of your followers.
  • Sign up with LinkedIn groups – Signing up with LinkedIn and search for groups will also attract several customers.  After becoming a member of this group, get in touch with other members of the same group directly.  Take active participation in the discussions held in these LinkedIn groups for revealing your areas of expertise to other people and building new connections.
  • Create your own blog – Blogs are definitely a great way for letting people to visit your website and interact with the potential customers on a daily basis. Try to post some blogs in these social media sites to let more people know about your online business. However, you will have to invest some time for making the blogs interesting and informative.

Social media can be said to be an effective tool for marketing online business. It is definitely great to check the tools that will help in promoting your online business. Be creative and enjoy the fun involved in promoting your online business through social media platform.

Highly Affordable Website Design

There are a handful of places to search out highly affordable web design. In this page, as well as the video above, we take a look at three of the more popular places to navigate the world of web design for very little money. There is really no reason to spend significantly on any small business website that is primarily designed to both inform, sell, or generate leads.

  • Klinkle Simple Seven
  • Themeforest
  • Odesk

Challenges to Getting Started

The beginner, when it comes to web design, often makes the mistake of believing that perfection is necessary in order to convey a message. We do plenty of consulting as a result of our experience online, and the first question we ask people is to simply name the site they respect most.

More often than not, that website is Wikipedia. Wikipedia is arguably the best source of information online. Nobody is disputing that. Thankfully, Wikipedia is built on a platform that is a template. Wikipedia is simply information housed on a template is actually put to use by plenty of academic and governmental institutions.

The beauty of this fact is that, when we asked the question, we received an answer that emphasized content and not design. What makes Wikipedia fascinating is the quality of unique content, not the logo or the font or the text link colors or the pictures, etc.

What makes Wikipedia fascinating is that the content is all high quality. If you, a small-business owner, are interested in getting serious about online development, think more along the lines of Wikipedia, where the emphasis is on the quality of information to convey rather than pretty color combinations or fancy logos.

Avoiding Keyword Stuffing

Keyword stuffing is essentially one of the two great mistakes that new website owners make. The other mistake has to do with purchasing spammy links and placing their websites in the neighborhood of garbage content.

Webpages referenced in this video:

  • Web Design
  • How Important is Content Length?

The video above highlights some of the basic fundamentals of every page of content that you create should adhere to. If you are not able to, for whatever reason, keep the standards mentioned in the video, then it makes no sense to place these pages in Google’s index. You can simply deindex any pages that fail to meet the criteria necessary to keep them on par with the sort of quality we see on sites like Wikipedia.

One Use of Your Keyword for Every 300 Words

In the video referenced above, we look at page that ranks well for the term “web design.” This term has a $10-$12 per visit value according to Google’s Adwords platform, and the page currently ranks very well in natural search for this term.

We studied the page and saw that it has over 2000 words, and that the ratio of the usage of “web design” relative to all the other content is 1:300.

A Ton of Content is King

The video also highlights a blog post created by a team that scrapes data to see exactly what sort of sites are ranking well. According to the data, the average holder of top rankings for competitive terms consistently has over 2000 words of text per page. For instance, if we want to rank for “keyword,” with this page, we would likely have to grow the page considerably, and then do so in the way that speaks directly to the person searching for that particular term. Of course the page does not lead directly to people searching for the term keyword at the moment, in fact this page is simply a supplementary for those learning the basics of search engine optimization.

All things considered, if you are ready to take on this SEO, prepared to do so with a healthfully diluted use of the keyword you are trying to rank and a ton of content.

Avoiding SEO Penaltie

Avoiding SEO penalties is a must for anyone who is looking to develop a healthy relationship between their side and the search engines. Of course, the most notable search engine of the last decade or so continues to be Google, and creating a healthy relationship between your site and Google’s algorithm is essentially a must.

What Is A Search Engine Optimization Penalty?

There are basically two forms of penalties at the moment. The first form has everything to do with on page. Years ago, you could create a website and stuff the website full of links and content that relate to one particular keyword. The web is not built around semantic understanding. Instead, the web is actually built around character analysis. What Google has been able to do with its algorithm is analyze this data in a way that penalizes anyone who is trying to manipulate search engine rankings with on-site choices. The algorithm is able to analyze data and keyword usage based on normal writing standards, and anyone who decides to try his or her hand at manipulating this on page experience will generally suffer an SEO penalty.

The second kind of search engine optimization penalty has to do with off page manipulation. Since the search engines are not built around semantics (and understanding of quality of writing or the context of writing), the search engines are forced to use data analysis in order to rank sites. Character analysis on page is one way; link analysis that refers to any particular page is another way. The latter of these two has been, over time, the more commonly manipulated approach. Programmers have created a variety of tools that essentially allow people to create thousands upon thousands of links and refer to those links back to their webpages. The majority of these links are seen as poor quality, and for this reason Google has had to look at link creation and link manipulation in order to essentially look into which sites are being rewarded for links to quality and compare those with sites that are being spent with links made by programmers.

We have reached a point in time where the majority of those programs are easily detectable by Google. Also, link purchases and link purchasing programs are monitored by Google as well. Google has an anti-spam team that works round-the-clock to make sure that the most respectable websites are rewarded by its search engine.

Search Engine Optimization of the Future

Many of us in the industry expect that some sort of semantic language reader will eventually reach the search engines, and once that happens reduce the importance of links, at least to some degree. If the search engines and spiders attached to these engines were able to crawl sites and evaluate content based on quality, the search engines would be able to reward the best quality sites as opposed to the best marketed sites. For now, it remains a game of blending quality and consistent marketing in order to advance a site up the SERPs.

About the Author: Nicole Smith is a writer who loves to write about Search Engine Optimization and Social Media Marketing. She works with G Web Pro, a reputed SEO company in Toronto and finds great interest to share his views on different topics such as website design, web development, e-commerce solution, email marketing service and various mobile applications.

Choosing the Best Keywords

3 Reasons a Social Web Presence Is Necessary for Small Business Owners

There are three basic reasons a social web presence is necessary for all small business owners. Of course, most small business owners over the age of 25 probably do not want to hear this, and it’s understandable since most of them did not grow up with social media as a means to communicate. For those of us who grew up without the Internet, the idea of social media as a form of communication seems slightly superfluous.

The Truth Behind Social Media Trends

Unfortunately, trends to suggest that social media is slowly eclipsing the value of search engines. Believe it or not, there will come a day when social media will do more for small business owners collectively than search engines. Many social media companies are incorporating search engines and search tactics that are based on user experience. One of the great stories of the last couple of years online is a company called Pinterest. This explosive growth we’ve seen behind Pinterest is plainly due to the combination of social media and search. Instead of bothering with a search engine, users are engaging with walls of photos that other users create. In order to engage with this content all the have to do is use the Pinterest platform. Many small business owners over the age of 25 have no idea that such a powerful platform even exists. Those small business owners who are using this platform these early stages are, in some cases, dominating a region because of their understanding of the way products and social media coexist.

Will Search Engines Die Off?

It’s difficult to say, but the fact is the best form of a web presence these days arguably is a social one, and the reason for it is because an algorithm change from Google or any of the other search engines isn’t going to destroy, overnight, a small-business owners revenue source. In fact, it can be said that a social web presence is as strong a vehicle for business growth as is a successful paid search campaign.

Social media is not going anywhere, and trends suggest that you seriously consider the development of a social existence online on behalf of your small business.

Making A Google Friendly Website

Creating a website that is Google friendly is undoubtedly the goal of every search engine optimizer. If you are the owner of a small business website, and your goal is to arrange for respective terms the potential to grow your business, then you are a search engine optimizer.

Search engine optimization is not just about figuring out how to race your way up the search engine rankings. The true SEO understands that Google is a company that has probably done as good a job as any major corporate entity providing a quality user experience. Google has one priority, and that priority is to satisfy its user base. That user base generates so much money throughout revenue for Google that Google is able to hire developers and programmers come up with more and more free programs and apps for their user base to use in order to cement their place as the first-place for search.

If you want to create a website that is friendly with Google, you have to do exactly what they do. You need to build a website that engages with your demographic, and then grow your site in a way that speaks to both your needs in terms of keyword specific searches, and their needs in terms of user experience.

An Example of a Google Friendly Site

Let’s imagine that I am a real estate agent. Now let’s imagine that I want to build a site that helps me drive business. This site will be designed to engage members of my community who are either looking to purchase or sell homes.

What are three things that I absolutely want to do with my website?

  1. The first is that I’d like to build a website that satisfies the visitors needs. Now in this particular industry, the needs are not satisfied immediately. Oftentimes people think about purchasing a house for some time. A home purchase is certainly not an impulse purchase. I would need to realize that my visitor, particularly on the buying end, is going to want to see that I have regularly updated content as well as regularly updated listings.
  2. The second thing I would want to do is speak to those who are potentially looking to better understand the financial obligations of owning a home. Many first-time home buyers have no idea what the process is like. If I wanted to satisfy my user base, particularly within my community, I would speak to the community at large and give firm examples that highlight exactly what sort of expectations a homeowner should have in terms of annual costs and financial obligations.
  3. The last thing I would want to include his running commentary on the overall market in the region so that I could share with the community my understanding and knowledge of the market, as well as my profession.

The three things above highlight the sort of thinking that goes into creating a user-friendly website. Internal links and external links and relationships with other website owners within my demographic are just a handful of the things that I need to in order to grow my “real estate website.” But most importantly, I really need to spend some time and devise a site that makes sense then surely satisfies my user, because at the end of the day Google launched my website to do one thing — satisfy my user.

New Website SEO

New website SEO can be daunting. The process of getting a website up and online in and of itself can be a challenge for many new beginners. In fact, this was the driving force behind the Klinkle Simple Seven. We wanted to let people know how easy it is to get up and online in a matter of days. That said, the process of SEO, particularly successful search engine optimization, has to be planned with eyes on the horizon.

A Long Steady Journey

The process of search engine optimization has been made to the practice of patience. Google has gone out of its way to reward sites that are constantly updated and have a history of strong engagement with other websites that speak to the same demographic.

There is simply no way to develop a website as a small-business owner that suddenly spikes in search engine rankings for terms that are already hard fought by other professionals in your industry. Anyone who promises a rocket ship approach to search engine optimization is simply selling the latest version of snake oil. Google’s algorithm, much like a filter, is able to define and analyze any website owners who practice approaches that attempt to gain the search engine. The idea of gaming is search engine with keyword stuffing or spamming link purchases was truly a thing of the past, and just about every small business site out there that is ranking well for legitimate terms that already received a decent amount of traffic has built relationships with other websites within the demographic.

Link Bait to the Rescue?

There are plenty of things one can do to expedite the process to some degree. Certain things such as link bait creation and a continuous stream of high quality user-friendly content will certainly help to strengthen the relationship your site has to Google’s search engine. Proper web linking, internal and external links, local search optimization, user experience understanding and a reduced load time will all help to expedite your website’s pages rankings for the respective terms your targeted; however, even with all the, even armed with all of the information we are providing on this site, information that is used to move our fleet of sites that we own, you will undeniably need to maintain a long view regarding your search engine optimization and certainly understand that the days of spamming aside of the search engines within a handful of hours are long behind us.

Deep Linking

Deep linking is the use of hyperlinks (internal and external) that reference either internal web pages within your site or other websites.  It really is an efficient way to learn about more information behind what you are currently reading or engaging with.  In a nutshell, it’s the web.

Webpages referenced in this video:

The video above talks about how deep linking is essential in growing any kind of SEO presence with your website.  By moving people through your other web pages and/or external pages, you are essentially providing energy to the web and improving your visibility.  It helps your user make use of your information and at the same time move through your site for even more pertinent coverage.

Information that leads to more information

Internal Linking

The key with this type of linking is in content creation.  Like Wikipedia, build content on your site and then build content behind it that supports that front page of content.  The good thing about this initial step is that the amount of hyperlinks and back end content is completely in your hands.  Multiple pages mean multiple links to other internal pages, ultimately giving your user a very thorough experience as they make their way through your site.  This is the case no matter if you have a 5 page small business site or a 50 page archive site.

External Linking

External linking, discussed further in other videos, deals with earning link support from off your website directly to one of your pages.  In other words, links that come from guest blog posts on other websites, news articles, your facebook page or twitter.  You SHOULD also not only link to your homepage, but to the other pages in your site deep within the content you’ve created.  As long as all your pages have internal links, that drives energy to the rest of your site, you will be showing search engines that their is further information for the user.